This is of course a very obvious move for them.They had already seen the interest multiple times and they are making BTC into another banker/wall street managed asset completely defeating the propose of BTC being used as digital cash. Luckily we have projects like Dash and PIVX that actually aim to be used just like you would use cash.

BTC may be a good asset to trade. But it has long ceased to be something that change people's live through its usage.