I have a black box approach to evaluating marketing projects. Ultimately what matters is acquisition cost per user and revenue/investment/activity per users.

“The difference between a good administrator and a bad one is about five heartbeats. Good administrators make immediate choices. […] They usually can be made to work. A bad administrator, on the other hand, hesitates, diddles around, asks for committees, for research and reports. Eventually, he acts in ways which create serious problems. […] “A bad administrator is more concerned with reports than with decisions. He wants the hard record which he can display as an excuse for his errors. […] Oh, they depend on verbal orders. They never lie about what they’ve done if their verbal orders cause problems, and they surround themselves with people able to act wisely on the basis of verbal orders. Often, the most important piece of information is that something has gone wrong. Bad administrators hide their mistakes until it’s too late to make corrections.”
― Frank Herbert, God Emperor of Dune

I see a real correlation with INLEO onboarding Dash and I see Dash community being very active on HIVE. @thedessertlinux has been a wonderful supporter of HIVE. We could see 7K accounts out of a project with 400K Twitter followers. We saw both $HIVE and $DASH price going up and have major news coverage. I compare these results with the cost. As long as nothing illegal is done, transparency is redundant at the face of results. As long as I can trust a project to not do anything illegal, all I care is results; not receipts.