Briefly about Vendio

We are all aware of how the video content market has changed in the past few years. TV programs are being forced out by platforms and services of video hosting. Streaming services are now a challenge to cinemas. Gaming bloggers are making more views than the central TV channels at the prime-time.

That is not even close the limit. The new video world is shaping every day.

How does this affect the advertising market? We are witnessing the same tools of advertising we did ten years ago. It seems like the content market is changing, but advertising is refusing to evolve with it. That doesn’t feel right or, at least, logical.

If you find this point of view reasonable, Vendio agrees with you. Vendio is a new generation video advertising blockchain platform. The Vendio solution allows you to distribute advertising flows based on the user’s preference in the best way possible. Furthermore, it allows you to do this fast and quite efficiently. Let’s discuss the importance of that.

The problem and the Vendio solution

When you’re watching youtube, how many times did you actually not skip the ad after 5 seconds? Yep, that’s the case. It’s obvious that it’s not very efficient of a system for the advertiser at the moment.

Do you know why this is happening? The modern-day algorithms of Youtube fail to direct advertising to the target audience. We can find the same ads on different channels with different target audiences. Even if we watch the ad once (not very likely), we’ll be forced to experience those 5 seconds of doom over and over. Being forced to watch the same ad so many times is not that good of a marketing solution, if you ask me.

Taylor Swift, who you most probably know, is not very fond of the Youtube advertising system either. She stated that about 66% of the users skip the ad after 5 seconds.

You can also mention those 30 seconds ads before a video 45 seconds long. And those SD ads in HD videos. And those 4:3 resolution ads. There are so many inconveniences that there is no wonder why almost nobody is watching the ads.

Vendio will be using the newly developed marks of content creators to offer advertisers the optimal place in a video for advertising. The same goes for finding target videos for advertising.

Everything will be registered in smart-contracts, all thanks to the blockchain technology. This will be that efficient solution for advertisers, content creators, and the audience.

The project’s ICO and the VENDI token

The Vendio ICO started on September 15 and will lastfor 70 days. The VENDI token’s price is currently $0.2. The grand total of 50 million tokens is available for purchase. The hard-cap is $10 million.

VENDI is a utility token which is used for:

payment of services and placement of ads;
encouraging content creators;
encouraging the involvement of viewers, etc.;

All of the VENDI tokens are distributed in the following ratio:

60% sold during the ICO;
20% allocated to project partners;
10% will remain in the possession of the developer team;
10% allocated to project teams.

Overall, I have to admit, Vendio is looking quite good. It offers a simple solution to the actual problem at the market. The fact that you can try out a finished product already is definitely a good sign. I find it interesting enough to keep in mind. Isn’t it always the simplest things to become the most commercially successful after all?