At the time of writing this Ether is at a whopping $12.91 American. There isn't much information on what could have raised the price readily available. After some digging one theory was noted by HTTPS://www.cryptocoinnews.com is
Technology giant Microsoft is reportedly among several other industry firms alongside banks and financial institutions coming together to form a new blockchain working group called the ‘Enterprise Ethereum Alliance’.The coalition of tech firms and banks aim to accelerate the adoption of Ethereum’s public blockchain technology in corporations and enterprises, according to a Bloomberg report.
You can read the full article here: http://bit.ly/2lBsnrv
Another theory is that a new Ether gambling site named Etheroll opened crowd funding with a offer of 200 tokens to gamble with for 1 Ether, causing a spike in demand for out belovout beloveout beloved Ethereum.
Now would be the time to buy and hold, personally I will be buying $150 worth this evening. The price is sure to go up with this alliance and new found ETH gambling.