Really good news for both cryptoexchanges and traders, as the general market sentiment is expected to go up by most of the analysts, including VHCEx analytical team. World's largest search engine has officially reconsidered its stance towards cryptoexchanges. The amendmend, however, does not apply to cryptocurrencies (tokens) and ICOs. As the ban gets lifted, VHCEx will procure the certification with Google for the USA and specifically, Japan - one of the VHCEx's primary markets, to get permission for advertising in these digital markets.
Back in March, Google announced its outright ban on all crypto-related ads. In our view, this move was radical, although it did have a reasonable ground, as protecting consumers and small-scale investors is a priority shared by VHCEx as well. It's not a secret that ICO market is filled with fraudsters and scam projects, therefore, investors and traders must remain cautious. VHCEx, for its part, will continue to do everything within its capabilities to ensure that its traders never get blinded.
Interestingly, this move is following a more general positive shift in the advertising market, as Facebook now also allows advertising upon approvals for specific projects and crypto-related businesses. We believe that that this shift is fueled by a major adoption of blockchain technology by large and respected institutions.
