The challenges are different for the technical and a non-technical professional.
If you are a technical person then the most challenging aspect is to get the right domain expertise and the right financials.
If you are a non-technical person then there are challenges like identification of the righting hosting service provider, identification of the right resources for development of website, User Interface testing etc.
Getting the right domain and improving the traffic of your website are the two most important aspects which are faced by both the technical as well as non technical persons looking to host their own website.
