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"...user attrition..."
User attrition is necessary to maintain control of Hive governance by the oligarchy. Were Hive an attractive investment for IRL legacy money then some fatcat would just buy all the Hive tokens on the market for as long as it took and take control of the witnesses.
That's what created Hive, after all.
By driving people off the platform the oligarchy makes Hive unattractive to investors, and that alone enables them to retain control of governance of the plutocracy Hive is.
RE: Doesn't it seems like a too expensive and unproductive HOBBY to maintain?