I have observed that folks who loudly project their faults on others have a common goal of being observed doing so. That's the purpose of projection, to label others as guilty of your faults, so that you are admired and they are despised. The more guilty one feels, the more violently one must abuse those being sacrificed, to show that it isn't you that should be despised.

It's gonna get a lot worse before it gets better, and I hope your friends and family hold their values deeply, that this scourge does not affect your relationships.