I disagree - if we agree on the fact we need more investors or users (if we stick to the social media part) or users that use the chain for business we need a USP - the USP does not come across as the brand is used by other chauns / companies. Steem(it) is still in the heasd of folks from the past being top 3 in crypto and a new approach, also linked to known names as Dan Larimer.

There is not a danger to change name again, there is more the chance to finallx find / rebrand to a name that everyone might see as a differentiator - no damage can be done as we have hardly a lot of users / people - we should get rid of the name.