Well the name was bad from day 1. But you also forget there is no reason for a user to do Offpage marketing of posts. Not even Front ends do offpage work. They work on the website code and dont care.

No guestposts, No press release, no videos, no marketing at all. Thats why its not ranked even for the word " hive". Its not important enough to rank for it.

Sure the Keyword could be more " easy". Something very long or unique to get a rank by do nothing.

But Marketing means branding and on Hive nobody does this work. And over the past years we had really good marketing and SEO people and all got bullied off.

So its deserved. To rank the keyword " hive" on page 1 google is far from impossible. It takes some $ and some Whitehat SEO work.

But the problem is deeper.

Front ends have 0 incentive to onboard users. They dont sell advertisement = same money with a lot of users or no users.

Show me the incentive and i show you the outcome. Thats the core problem.

Otherwise marketing would happen to max revenue, Guestpost on other websites, Some talks on podcasts, nobody does.