Having just participated in a 3 hour debate with the 3Speak team (which will be public soon) that largely focused on the topics of marketing, censorship and post rewards, the issues highlighted here are at the forefront of my mind. As someone who is being downvoted constantly to oblivion for no explained reason, I am cautious about promoting the network to people with the idea that people will be paid to post. In fact, this is not the vision that many of the decision makers here have of Hive at all. My main thought is that successful marketing requires consistent messaging and clear vision/selling points. In Hive's case, while it's decentralisation is it's key selling point (to me), at the same time the same decentralisation makes for agreement on the destiny of the project hard to come by.
Personally, I suggest overcoming this by focusing on the benefits of the decentralisation and associated censorship resistance, which is that Hive offers a space for all to be themselves. We do need low cost Layer 2 communities before this can be a full reality, however.
RE: Hive's Most Effective (But CONTROVERSIAL) Marketing Video (So Far)