Having worked in 'media' for a long time and having studied the power structure of the world from behind the scenes for a long time too (since a small child actually, due to some of the people I was surrounded by) - I know clearly that relying on 'media' and 'celebrities' to solve such serious problems is a grave mistake. Sure, it might turn out that your scenario plays out and the world is now dependent on Joe Rogan... But that is a very sad and perilous state of affairs. Decentralisation solves most of these problems before they even get started and it's actually those of us working with decentralisation that stand some chance of balancing things out in the long term.