The problem remains the same one that we had years ago:

"real" value of the network/ coin is a function of the number of users, some ln or log, meaning that with low number of users, the value is zero and at some point it moons, to plateau at the end (not even BTC is there, which is good)

For steem/hive, the solution is simple: they must find someone who has users already and - to spread the coin to their users. To bribe the one hodling the users.

Some good blog like those .win websites (it's fishing in a barrel), some good online game, some photo community like gurushots, something like that...