I might be bonehead but the car analogy doesnt really fit. And I'm gonna go a bit further and say that since you used that for an analogy you obviously are not looking at it objectively from the "big picture"because you took immeadiate offense to even consider the idea.

He's not suggesting that people shouldnt get rewarded. If a user has Hive and likes the post I'm pretty sure you can and should still reward them for it.
His idea simply makes the creator actually earn the reward and the consumer of the content actually consume it. No where in @r0nd0n post did I read "all posts are free for everyone".
Why not let the creator put up a paywall for their content if they wish? That is essentially what he is saying.

It's actually a pretty simple concept that can weed out not just AI posts but also shit posts and vote farmers.

If you look at it objectively then it's obviously a good thing for the entire Hive ecosystem.