Actually getting a name in the industry is hard, and that be a positive as it is harder for spam and junk projects to actually make it. But, I guess it is getting more and more important to have well-recognized devs working on a project, to be endorsed by other "celebrities" and to be successful in marketing... but these are not a guarantee in themselves either. It is getting more and more interesting every day to follow the blockchain industry and to see where it is taking us!