I guess the Binance effect is that anything listed on Binance will experience a big pump, but then in the end, since many people receive tokens from Binance due to staking, they will mostly end up selling those tokens to take profit, and the price will fall. For example, TLM, I received some in staking rewards and I sold them at $0,8 just after listing, and since then, the price has just been falling.
RE: The Binance effect