Understanding Search Engine
Optimization
In This Chapter
Learning how search engines see websites
Taking a look at popularity in SEO
Considering the role of relevancy in SEO
At Google, search engineers talk about “80-20” problems. They are
describing situations where the last 20 percent of the problem is 80
percent of the work. Learning SEO is one of these problems. Eighty
percent of the knowledge SEOs need is available online for free.
Unfortunately, the remaining 20 percent takes the majority of the time and
energy to find and understand. My goal with this book is to solve this
problem by making the last 20 percent as easy to get as the first 80
percent. Though I don’t think I will be able to cover the entire 20 percent
(some of it comes from years of practice), I am going to write as much
actionable advanced material as humanly possible.
This book is for those who already know the basics of SEO and are
looking to take their skills to the next level. Before diving in, try reading the
following list:
robots.txt
sitemap
nofollow
301 redirect
canonicalization
If you are not sure what any of the items in this list are, you should go
