Not yet complete play games and the middle up leaf, Pokémon go without knowing the long journey from the golden area were, John Hanke. The man who was born in San Fransisco, the United States must be through 20 years before achieving success with a game of his creation.
Hanke journey in creating a game has been started since 1996, while he was still in college. The first game that was created with the MMO genre (massive store Multiplayer Casual Web) is the Meridian 59. Then the game was sold to the company 3DO to himself the focus to the next project.
Take advantage of the experience of work in Google
Paper game Keyhole Hanke next is with the concept of the first AR in the world. In this game, it allows the players enjoy the combination of the concept of the mapping of the world from the air in 3D Efforts to bear fruit is sweet because Google meliriknya.
Technology giant world to buy the paper The Keyhole possession and then change his name to Google Earth since 2005. Until 2010, Hanke to work in a team of Google Geo to create Google Maps and Google Street View
From his experience in the map of the world, he finally formed Niantic Labs, team developer funded by Google to build a game with the concept of mapping. The election of his name was not vain.
The name of the Niantic Labs inspired from the big boat named Niantic during the gold mining and experienced with a wobble in the ocean. From the process finally formed San Fransisco. The world appears to be cool can be seen from the above, though through the internet. And you never know when the success will be created from it.
The next step taken by the Hanke is to make the first game Niantic Labs with the title of the ingress in 2012. This game from a desire Hanke when go went and returned to work in Google for can display a different atmosphere through the location-based services.
Then in 2014 Google and Hanke make jokes to catch Pokémon through applications Google Maps. From the beginning of this unreal, Hanke think to realize the idea to become a game.
Return on investment money machine
Start making Pokémon GO starting from from the points of the location of the most used by the Ingress player and makes this point would be Pokéstop and Gym in Pokémon GO.
In developing the game, he received funding of US$25 million (around Rp327,3 billion) from Google, Nintendo, Pokémon Company, and other investors. And from December 2015 until February 2016 Hanke develop games Pokémon Go together with 40 people team in it.
Finally on 6 July 2016 Hanke officially launched Pokémon Go in the United States, Australia and New Zealand. Since its launch, Nintendo shares skyrocketed up to US$12 billion (around Rp157 trillion) and benefit more than US$2 million (around Rp26 billion) through the in-app purchase overnight.
The success of Pokémon GO in overnight launch is the result of 20 years of experience from John Hanke. During the last two decades, Hanke ambitious to create games based on geo-tagging and lead every his experiences with the new team and the knowledge that achieved.
One thing that should be taken from the life stories of Hanke is the focus on the ambition and continues to strive to menggapainya. Pursue the passion, when done in total can also become a business that promises.
