And if the e-commerce giant became the new default Santa Claus of millions of Americans? In any case, this is the ambition of the group, which is taking advantage of the bankruptcy of Toys 'R' Us toy store chain to consider a paper catalog.
According to the Bloomberg website, the catalog would be sent to US customers and distributed in Whole Foods stores, which Amazon bought a few years ago (because yes, even for Amazon, physical stores still have interest). The idea is obviously to replace as soon as possible the Toys 'R' Us catalog in the habit of Americans.
In the manner of Ikea and its catalog, Toys 'R' Us was eagerly awaited in Uncle Sam's country, and allowed the group to achieve its largest turnover at the end of the year. The idea of a paper catalog for an online store can make you smile, but if Amazon materializes this rumor, there is a good chance that it is quickly established as the new reference toy.
A shame, when we know that Toys 'R' Us, which has not negotiated its digital shift, has definitely closed the door last month largely because of the fierce competition of Amazon ...
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