You've seen them everywhere.
On the 3rd of September 2015, Tai Lopez released his infamous โHere in My Garageโ Youtube Ad.
This single Ad created a wave of what some have described as fake gurus, selling you their courses and mastermind programs like no tomorrow with promises of โfinancial freedomโ, โa laptop lifestyleโ, and the possibility to โtravel around the worldโ. Sounds great, right?
In this video I break down the business model of how to make millions from online courses using the methods that these fake gurus use, and expose the dark truth behind this rapidly growing industry.
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๐ถ ๐๐ฎ๐ฌ๐ข๐ ๐๐ฌ๐๐:
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Step 1 โ Pick Your Niche
This is where you get to choose the topic of your choice. Preferably itโs a fad, and something that could be promoted under the categories of wealth, or health, or anything that allows you to target peopleโs dreams.
Here are some of the most common niches used by a few well-known gurusโฆ
Kevin David - Amazon FBA, Dropshipping.
Dan Lok โ Sales.
John Crestani โ Affiliate Marketing.
Iman Gadzhi โ Digital Marketing Agency (otherwise called an SMMA โ a term popularised by Tai Lopez).
Sam Ovens โ Consulting.
Samuel Leeds โ Real Estate Investing.
Step 2 โ Create Your Course
Preferably you have some experience in your niche. In most cases the ideal route is to pick a niche, start a business in your niche and get a little success, then create your own online course โ because after all, thatโs where the real money is made.
If you donโt have any expertise, you can always hire an outside expert to give you a helping hand.
You see, the course isnโt what matters the most here, what matters the most is your online marketing for the course.
Step 3 โ Market Your Course
This is the most important part of this business model. Without marketing your online course properly, you wonโt be able to make a lot of money from it.
Start by running some advertisements on Youtube, Instagram, Facebook etc, and begin by selling them a dream. Tell your audience that you were also broke and in debt, but after starting [insert niche here] you began making six figures, millions, travelling around the world, became financially free, have a laptop lifestyle, etcโฆ
Tell them to join your free training โ where your main goal isnโt to teach them anything, but to get them to ask more questions. Remind them of their dreams, remind them of your backstory, and finally go in for the hard sell where you create scarcity and a sense of urgency in order to get them to buy your ridiculously priced course RIGHT NOW.
Step 4 โ Profit.
With the right marketing, you should now be seeing some of that sweet, sweet profit fly in from your online courses.
But why stop there? The real way to make millions from online courses is to create an entire ladder of products. You want to upsell your โstudentsโ as much as possible. Get your โstudentsโ hooked on your products.
You never tell them the truth: the reason youโre so rich, is because of all the products youโve sold them. NOT because of your dropshipping or Amazon FBA business.
ARE ONLINE COURSES WORTH IT?
I think online courses are brilliant. They helped me edit this video, learn about marketing, and personal finance. But none of these courses promised me โfinancial freedomโ, or a โlaptop lifestyleโ, and certainly didnโt cost me thousands.
The moment you see these fake gurus pandering to your deepest desires, and really trying to sell you on an emotional levelโฆ just RUN. Itโs almost never worth it.
BACKLASH AGAINST FAKE GURUS
Thankfully, there has been a rise in backlash against these so-called fake gurus. Thanks to channels like Coffeezilla (otherwise known as Coffee Break), Mike Winnet, and Spencer Cornelia to name a few.
All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement is intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please send me an email on [email protected], and we can sort it out.
AFFILIATE DISCLOSURE: there may be a few links in this description that, at no cost to you, will earn me a commission if you choose to click them and make a purchase.
Donโt worry โ I only ever promote things that have genuinely helped me! ๐
Copyright ยฉ James Jani 2020
