I have heard this could be the new era of people not using the App Store, and just downloading APK's of App's in nice little 'Install Now" buttons directly off trusted websites. People will also have blockchain rating systems built into a github style site that should be made available for steem or EOS. Im sure EOS is actually working on that, @block.one has a Github style dapp coming that will be more of a github competitor with EOS integration than just a "dapp"