The digital advertising market has been actively growing to the fact that it’s size has exceeded the size of the television segment in 2017. One of the most important and major argument of the digital advertising is the programmatic advancement that shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. It is believed that with this pace the market size of advertising software will reach $42billion by 2020.

Despite this huge growth of the digital advertising market, it is attributed with so many challenges and problems some of which includes the low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result of these problems, all sides of the relationship suffers in the sense that advertisers overpay for each client involved, publishers on the other hand also receive lesser rewards and consumers of advertising are dissatisfied with its quality.

To put an end to all the problems identified above, the UBEX proposes to combine all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, the UBEX will provide a transaction from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.

HOW THE UBEX PLATFORM WORKS

The UBEX platform works like this: when a user visit a web page that is shown ads. For the fraction of second that the website is loading, the system will analyse the composition of audience of the website, correlates the data with the client targeting and selects the appropriate advertising format. After this, an auction is conducted among advertisers whose target audience corresponds to this particular visitor of the website and who want to show their advertising. During this auction, the highest bidder and the winner of the auction are selected. The advertisement of the winner is uploaded to the website and shown to the user.

THE UBEX PLATFORM

The UBEX aim to create a platform that will provide ample opportunities not only to the publisher and advertiser but also to companies that need regression analysis of user data. The behavioral decision blockchain allows one to evaluate user data and make a judgement about the perceived interest of the user. This regression estimates can be used both onky to display advertising materials but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data.

THE UBEX WALLET

The needs for the UBEX token is based on the need to credit funds from adventures accounts for the displays of advertising materials that they bought. The UBEX platform will allow the input of tokens into the system and their output for a wide range of crypto and fiat currencies. The exchange rates will be determined by the needs of the market and based on the trade data of the UBEX Token.