This typically means different things depending on the category/ business of your startup.
Some core KPIs/metrics to track are:
- Revenues
- Number of registered users
- Number of active users
- Engagement rates
- Retention rates
This is in not a comprehensive list, consider it a starting point to get you into the mindset of tracking and setting metrics that drive your business forward.
One of the key metrics for me is the month over month growth across the board. It is a clear measure of a start-up forward momentum, market traction, and business expansion.
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