Introducing INS ICO — FIRST GLOBAL DECENTRALIZED ECOSYSTEM DIRECTLY CONNECTING GROCERY MANUFACTURERS AND CONSUMERS
INS Ecosystem Limited, incorporated as a BVI company (“INS”), is the official entity that creates the INS tokens, platform and technology. INS is implementing a decentralized ecosystem enabling consumers to save up to 30% on everyday shopping buying directly from grocery manufacturers.
The INS ecosystem will become the first global decentralized grocery marketplace where consumers can buy products directly from manufacturers, providing buyers with low transparent prices for a wide range of products while saving on direct promotions. Manufacturers can compete for consumers and interact with them directly.
The grocery market is one of the largest consumer markets in the world, it is forecast to reach $8.5 trillion by 2020. Online grocery market, being the target segment for INS, is expected to grow from $98 billion in 2015 to $290 billion in 2020. Despite the tremendous growth, the grocery market has two major interrelated problems :
2) Ineffective and costly trade promotions — Trade promotion spending represent 17% of manufacturer’s sales . Over $50 billion on trade promotions never reaches the consumer each year
INS is solving the two major problems in the grocery market by enabling:
Direct interaction between consumers and manufacturers. Bypassing retailers and wholesalers means a more personalized and transparent grocery shopping experience at lower prices. Сonsumers will be able to decide which brands and goods they want.
Manufacturers to market their goods directly to the consumers. INS will enable manufacturers to create bespoke marketing programs to reward their customers directly, this will reduce the cost and will increase the efficiency of the promotions. These programs run on smart contracts and powered by the INS token as a means of reward. It is similar to a mile based rewards program only it is more cost efficient and advanced, it is hardly possible to run such programs before smart contracts and blockchain exist.
INS Ecosystem :
To become an ecosystem participant, the user creates an account on the INS platform. During the registration, the system will create a user profile and a wallet. Each participant of the ecosystem will be provided with a wallet that preserves all data in the decentralized database and interact with other parties, utilizing smart contracts. It is planned that INS token will be placed in cryptographic token exchange.
The ecosystem will involve four types of participants: platform, consumers, manufacturers and fulfillment (fulfillment center operators and workers, couriers).
Team, advisors and investors:
Team: 10 core team members, block chain technology, marketing and grocery industry experts, many of them went to Harvard business school MBA.
Founders : Peter Fedchenkov and Dmitry Zhulin, have known each other since 2010 and work together since.
Advisors: There are founders of MetaCafe and Contact Networks, Transform Group andNorth American Bitcoin Conference . Co-founders of several block-chain projects (Wings, Blackmoon).
Investors:
-Mail.ru Group- the largest Internet company in Eastern Europe and the world’s 7th largest company by pageviews;
-Lev Khasis -First deputy CEO of Sberbank, the largest retail bank in Russia, CEO of X5 Retail Group, the largest grocery retail chain in Russia (2006–2011) and Senior Vice-President of Wal-Mart (2011–2013)
-Sergey Solonin- Founder and CEO of Qiwi Group,
-Ilya Yakubson — One of the best executives in the retail space. He was recognised as “Man of the Year in Retail 2015”, Ex-CEO of Dixy, #4 grocery retail chain in Russia (2009–2015).
Token Sale:
Start date: 11:00 AM (GMT) on DECEMBER 4, 2017
Token symbol: INS
Payment methods: BTC, ETH, LTC, DASH, USD (bank transfer)
Soft cap/Hard cap: 20,000 ETH / 60,000 ETH
Token exchange rate: 1 ETH = 300 INS tokens
Total token supply (max): 50,000,000
Min purchase: 0.1 ETH
Platform: ERC20
Token distribution: 60% ICO / 15% team / 5% of the initial investment, advisory/20% reserve
Total token supply: 50,000,000 INS
To learn more about INS, please visit:
