I think most hive people got taken in by Cub because most didnt use defi until then. Let's remember Cub forked pancakeswap, so there wasnt an inherent reason it should moon. What Cub did to start is what 100s if other forks did. It's a first in first out profits. Almost none if these copycats had any substance and ppl lose tons on trying to be first and dump on others.

Cub does have something now that burns Cub with the bridge.with almost no marketing it wont be enough.