I think just some marketing at all would do the trick.

If you are viewing coinmarket cap website and click on the Announcement, it brings you to a BitcoinTalk.org page where most people call it a scam over the years. https://bitcointalk.org/index.php?topic=1466593.0

If you view their twitter, up until recently they never really tweeted, and when they did got almost no interactions/likes/retweets. Lately they are doing better but they aren't using hashtags correctly(mainly using #steem and #steemit as tags which they should be using #cryptocurrency #socialmedia or something else to get engagement).

I noticed on Eli Powell's post that they are earning somewhere around 40k usd to 50k usd a month with ads, but if they just curated with their 31 million Steempower(that isn't even delegated to anyone so why is it powered up) then they could earn about that much a month in curation rewards. Its an easy funding source they already have powered up and aren't using.

Ned has gone on some tv shows and old school MSM networks before, but most people would have no idea what he is talking about so its kinda pointless to advertise to MSM crowd. Ned or some others should go onto cryptocurrency podcasts/talkshows or do a podcast/livestream with big youtubers who are part of the anti-censorship movement. I'm sure many of them would be interested.

They should have ads on reddit/twitter/facebook promoting how Steem is censorship resistant and the abilities of the video/livestreaming/gaming dapps built on it, 3 second blocktime, free transactions if you hold some network power, etc. Most people hang out in those 3 places and that's where the ad dollars should be spent.

The most obvious thing they should start doing right now is using curation rewards to fund advertising. I don't see why anyone would have issues with that, its a great way to use their curation rewards.