When I first came to Hive and saw that the rewards were split 50/50, my initial reaction was that authors should receive much more than 50%. However, as I began dialoguing with others, I discovered that the rewards used to be skewed toward authors (75/25, I think), but that created a huge incentive for circle-jerking among certain whale accounts, which left genuine authors with even less.

I think another solution exists (and I am working on that, but I am still about 3-4 weeks away from being able to explain it in detail). No guarantees my 'new solution' will work, but it is something that I believe has a decent chance at working and I am willing to invest time and resources to try it out -- stay tuned.