It is challenging to get views to your page. I find myself having to spend a couple tokens daily to drive up traffic.

I have found that most of the rewards come from posting Minds+ content.

It is possible to earn passive tokens by hodling on-chain and by providing liquidity to Uniswap for ETH/MINDS. In fact, it's much easier to earn tokens that way than through interaction. At least for me it has been.

I went full Minds Pro with https://rgvmedia.minds.com to test it out. I got the full year subscription so that I have enough time to figure it out. But, as mentioned, I'm finding Minds+ to be the money maker.