So... let us explain!
The task was to shoot a commercial as general as possible, with a commercial twist and to encourage people to join STEEM!
Well we think its important to focus on the TARGET audience that will most likely join STEEM .. thus more creative souls, whilst also emphasizing that it is a great place for curators too!
See... these two words “curators” and “content creators” are all encompassing as a content creator can be anyone in any niche. As well as a curator, which includes investors, crypto enthusiasts and those thirsty for a new platform and new rising talents to support!
Thus, the choice of words “content creators” and “curators” to speak to ALL the community out there without framing them in one single niche!
Also, what we thought is important - not to use complicated language! Because, let's be honest, not many people know what decentralized blockchain technology even means. Man, we could not even explain it if someone approached us and asked us on the street. Not even talking about the still existing dogma when it comes to cryptocurrencies.. so we thought... we need to put it in a simple way! You know, in case your grandma is an avid investor or venture capitalist, she know what STEEM is all about! We need more PEOPLE, right? So the simpler we put it, the better!
Also, we believe that a story goes a long way, thus we thought of a bit more personal approach that gets the audience on the edges of their seats asking “How did they start their STEEM journey? How does STEEM work? How is it possible to spend nothing but earn? What is it all about?”
If you are interested in our travels or our lives we encourage you to connect with us through one of the social platforms below.
If you feel particularly adventurous, become a part of our Facebook community (our moms and a couple of other great people) - https://www.facebook.com/travellitoriginal
Follow our daily adventures and stories - https://www.instagram.com/travellitoriginal
We tweet about remote islands with lightning fast wifi - https://twitter.com/mytravellit
Our blog - How to find cheap flight deals, budget accommodations, travel itineraries and how to make travel affordable while still super fun - https://mytravellit.com/
