Greetings to this wonderful PH community. I hope you are well and healthy at this time of year which is so important for all of us. In this article I will continue the summary of the Think and Grow Rich book, focusing on its fourth principle "Specialized Knowledge".
In all this process of income generation through the web I realize that one of the most essential things is to have a detailed knowledge of the product or service we intend to give in exchange for the money, in his book Napoleon Hiil describes this quality as one of the decisive factors for the achievement of the objectives.
In many places on the web you can find gurus who promise that you can earn thousands of dollars without doing much effort and without having to know almost anything about the subject "a total farce" I remember when I read the fourth principle of Napoleon Hill's book "the specialized knowledge" I thought I already had the necessary knowledge about sales after all, I worked in sales for several years but when I started selling on the web things were not as I thought
When you try to sell a service using the web you realize how much information and knowledge you ignore, in my case the ability to speak English is a limitation as well as the use of sales funnels and marketing campaigns are also limitations.
This kind of detailed knowledge of how things work allows the information holder a better understanding of how things should work and what goes wrong, it also allows them to develop plans with which they can measure the progress of a goal as well as to know if they are on the right track or on the contrary are heading towards an abyss. Let's remember the phrase "he who does not know is like he who does not see". I think that's what Napoleon Hill wanted to emphasize to his readers, knowledge as a principle in the life of any entrepreneur.
In conclusion both you and I will need a very detailed knowledge of the product or service that we propose to give in exchange for our goals and to achieve accumulate this knowledge will be hours of study which we can not let go, it is difficult to accumulate that knowledge, but that is where the character is formed where we demonstrate our commitment to the realization of our goals "there are no shortcuts to accumulate the experience that comes from study and constant action".
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