What are the necessities for a post be be visible to as many steemians in steemit?

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I believe that one of the ways of making a post visible is by using bid bot,there have been ill-talks about using bid bot because it doesn't encourage quality write ups as someone can just make post not valuable and use bid bot to get a good upvote, despite this disadvantage it also makes post visible as your post could appear under the trending posts which whales could even see and upvote if your article is good