Here's the problem that a lot of you may be facing or that you are seeing you are constantly being turned down by job because you lack the experience to do that job.
Your Perceived Problem:
You're constantly being turned down for job because you lack the experience.
The real problem, however, is that you did not know how to sell yourself to the employers and get them to hire you anyway despite your lack of experience. In other words, you weren't able to express your personal brand.
Your Real Problem:
You don't have a PERSONAL BRAND.
So considering that you're probably someone without experience, this is a likely scenario where you're just at the very early stages of establishing your career, or you are someone who already had a previous career but you want to switch into another market or industry. You also don't have experience in that particular industry.
The thing you have to realize is that if you want to stand out amongst employers, you want to stand out amond the crowd, you need to have something called a personal brand.
What is a Personal Brand?
The impression of who you are, what you are capable of and what makes you valuable?
It has nothing to do with having the exact experience for that position or in that industry. Your personal brand is mych more than the resume or the things that you say in an interview. Even though those are key tools that would used to help you express your personal brand.
Think about it this way, as an employer, what do you think they would want from someone who was a perfect candidate for the position? They would want someone who can demostrate who they are. So for example, by demonstrating a positive demeanour, by showcasing confidence, someone who's eager, someone who's helpful. They also want someone who can demostrate what they are capable of by showcasing what you have learned in the past that you can apply to this new opportunity. They also want someone who can demostrate what makes them valuable.
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