Insurance products are different in each country, with the differences driven by laws, regulation and competition.
That said, there are basic underlying principles that apply across all jurisdictions.
One point to consider is whether you actually need lifetime protection insurance. Typically insurance products offer some element of protection and some element of savings.
The protection element can be more important earlier in life, for example to provide a replacement income for a family. The savings element can be more important later, for example to provide a nest egg for retirement.
The best approach is probably to read around the insurance products in your own country, get an idea of your own needs and budget, and then to sit down with a financial advisor or work-place advisor (or equivalent) to get some advice on what products are available to meet your needs.
Always do you own research with insurance, as with any other financial decision, to make sure you are best placed to understand any advice you are being given and that the product you are being sold meets your needs.