Unfortunately, it'll get worse for them before it gets better as the powers that be are steadily trying to keep everyone separated, isolated, and distanced. But I too, think it's a disempowering word, for anyone to identify with. And that kind of circles back around to it being a complete (destructive) thought meme that takes the form of a singular word. And then as you mentioned, the ones that get themselves out of that box, go right on in and jump into another one (mgtow). There seems a strong desire within some people to compartmentalize, categorize, and put people into small boxes. It's a very limiting and weird phenomenon to observe. The spark of chemistry that allows two people to hit it off should be enough to discourage people from identifying with either of these groups. It's worse than an all or nothing mentality, more like a nothing/nothing mentality.