Thanks for the feedback @bidesign. If you consider it further, there are a myriad of ways where people can be pushed and prodded with this influence tactic. SEME is not so much about bettering people's behavior, but rather getting people to act according to the whim of the interested party or paying client. Essentially, it's a very sophisticated form of subliminal advertising, and everybody should be made aware of it. It wouldn't have hit so close to home for me but I realized after hearing Dr. Epstein describe SEME that it happened to me on the very same day. The omission of results and memory holing data was easy to spot, but stacking the deck and forcing results outside of the designated sponsored advertisement area is pure evil. It is one thing if you are a magician, and force a card onto someone to perform a magic trick as a form of entertainment. However, it's another thing entirely, to abuse the trust of a nation's population in an attempt to subvert election results the way that Google is doing it.