블록체인: Anti-Amazon Business Model

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블록체인: Anti-Amazon Business Model

아마존 Proof Business Model

수 많은 리테일 상점들이 아마존 때문에 영업을 못하게 되던지 매출이 줄고 있습니다. 아마존은 세상에 존재하는 모든 제품들을 취급하고 최저가를 보장하지는 않지만 손님들은 상점에 들어오면서 아마존 가격을 주인에게 스마트폰으로 보여줍니다.

젊은층은 앞으로 더 많이 아마존에서 쇼핑을 할겁니다. 그런데 아마존에게 영향을 받지 않는 비지니스 모델이 있습니다. 코스코입니다.

Costco’s Business Model Is Smarter Than You Think

By Vanessa Page | July 7, 2015 — 7:04 AM EDT

Costco Wholesale Corp. (COST) has been around for almost 40 years and has transformed the way Americans do their grocery shopping. Today, the warehouse store is one of the largest retailers in the world with 663 stores across the globe. Why is Costco so successful? What differentiates the company from its competitors and why is its profit so small compared to Wal-Mart Stores Inc. (WMT)?

Memberships

Costco’s business model is called a subscription business model – customers who want to shop at the store must buy a membership (currently $55 in the U.S.) with the promise of lower prices to make up for the initial upfront cost. Costco wasn’t the first company to implement this business model – newspapers, gyms and telecommunication companies also earn their money from subscriptions.

Costco is different in that a customer isn’t subscribing for goods, but rather, for a service. The service that Costco provides is its ability to use economies of scale to bulk buy a large amount of goods at low prices and then to pass these savings onto its customers.

Consistently Low Prices

Costco members know that the warehouse store has consistently lower prices when compared to traditional grocery stores. While other stores may have occasionally lower prices on their loss leaders, Costco has permanently capped its margins (10.6%) to ensure that members can justify paying for a membership.

Loss Leaders

Regular grocery stores will do this as their loss leader strategy: send out a weekly flyer with an amazing sale splashed across the front page – something like $1 per pound of blueberries – to entice shoppers to visit and, while they’re there, to buy other items with higher margins. This is why, around Thanksgiving, turkey falls to ridiculously cheap prices at every grocery store – because the stores have just doubled the prices of potatoes and cranberry sauce.

High Wages

Costco is well-known for paying its employees high wages. In America, a Costco worker earns, on average, about $21 per hour and receives health benefits, ample vacation time and a 401(k) match. As illogical as it sounds, Costco’s high employee wages are part of its cost-savings plan. With employees earning a decent wage, they are more productive and less likely to quit.

Few SKUs

Costco has a policy of carrying a lower number of products than traditional grocery stores. The benefit of having fewer SKUs (stock keeping units) is twofold. First, having fewer products to order, track and display means cost savings for Costco. Their warehouses stores’ space is limited and is packed to the ceiling with goods. A larger product selection would result in larger warehouse stores and more man hours required in order to organize, ship and negotiate prices for the products.

The Bottom Line

Investors and analysts looking to Costco look at a company that doesn’t make a lot of profit but sells products like wildfire. How many retailers make the majority of their profit by selling the right to shop? How many retailers cap their margins to a bit over 10%, in addition to consistent loss leaders that drive customers into the store? How many retailers pay their staff, on average, over $40 000 per year, plus benefits? Costco has found it in its best interest to do all of this and, with the stock price and the number of stores worldwide continuing to increase, it’s clear that investors and consumers love Costco and its unique business model.

인터넷 버젼의 코스코

내 생각에 아마존은 인터넷 버젼의 월마트입니다. 만일 인터넷 버젼의 코스코를 상상해보면 어떨까요?

월마트는 제일 싼 가격을 보장하고 수 많은 제품을 보유하고 많은 상점과 긴 시간 일을 합니다. 그리고 월마트에서 일하는 사람들은 최저임금을 받고 있습니다.

코스코는 월마트와 반대로 모델을 만들었습니다.