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So what I've done with an exchange I am working with, no guarantees but I do have a verbal agreement from Biki that they will list us.
Most exchanges will not list you instantly and in fact, want a big event to launch on. SMTs is a perfect event for an exchange to hype up our listing.
What I am doing is laying out all the groundwork. These exchanges are going to ask for a hefty listing fee (if they charge one) - this is where we leverage the community and say if they are interested in a grassroots marketing campaign. I volunteer my SP, we can use the SPS to sweeten the deal. Lots can be done right now.
RE: Steem - Ignoring New Exchange Listings would be a Huge Mistake