The cost of the monthly bill almost covers the encoding cost for each user. The fee goes to support the platform. If you're not paying for the product, you are the product. Youtube offers "free" storage because they are a big data farmer that operates at a loss each year.

We are offering you a better solution, and in the future, our users will be paid to watch via ad dollars. We are still in alpha (says beta but really we are still alpha) - but at the end of the day our goal is to have must users being net positive at the end of each month via their interaction and time spent on the platform.