Welcome back to the People’s Guild.
This episode brings a deeper, more strategic conversation as we unpack one of the most important proposals in the history of the DAO — the evolving relationship between the DAO and Steem Monsters Inc. Joined by 
We dive into the proposed funding structure, IP ownership, and long-term vision of transitioning from a set-by-set funding model into a more stable, contract-driven approach. From revenue streams and Battle Pass concepts to DAO co-ownership and sustainable growth, this is a wide-ranging look at how the ecosystem could mature into something far more structured, transparent, and scalable.
It’s thoughtful, forward-looking, and at times philosophical — the kind of conversation that doesn’t just react to where the game is today, but actively shapes where it’s going next.
Enjoy the show!
DAO–Steem Monsters Partnership Proposal
The episode opened with a discussion around a new proposal defining the relationship between the DAO and Steem Monsters Inc. Clayboyn outlined the goal of aligning incentives and transitioning the DAO into a true partner rather than simply a funding source. The proposal focuses on securing IP rights for the DAO while establishing a more structured development roadmap, including scheduled reward sets, core releases, and feature delivery. A live community session was planned to walk through the proposal ahead of its public release.
DAO Project Transition Strategy
The conversation explored a broader transition toward a DAO-led model, where the company operates under contract while the DAO retains ownership and funding control. With previous set sales generating approximately $7.4 million, the group discussed how the DAO could sustainably cover annual operating costs while enabling more strategic product development. This approach aligns with long-term goals of reducing reliance on continuous fundraising and building scalable revenue systems.
DAO Funding Proposal Discussion
The team reviewed a proposed $4 million, two-year funding structure, equating to $2 million annually. Dave McCoy confirmed alignment from leadership, pending legal review of IP agreements. Moving away from a set-by-set funding cycle, the proposal introduces a more predictable financial framework with monthly settlements between the DAO and the company, reducing volatility and improving planning for both sides.
DAO Revenue Stream Proposal
The group outlined diversified revenue streams designed to support DAO repayment and profitability. These included Battle Pass systems, cosmetics, land cards, and other in-game content such as skins and music. Dave emphasized a goal of delivering a 20% return alongside a 50–50 profit split, while Bjangles pointed to past initiatives like seasonal sales as proof of strong community demand for expanded monetization models.
Funding and IP Structure Discussion
The proposed financial model includes a 20% payback on the initial investment, followed by an equal profit split. Clay introduced concepts such as a multi-tier Battle Pass to generate consistent value for players while creating recurring revenue. The discussion also addressed IP ownership, with the DAO potentially becoming co-owners after the two-year cycle, unlocking future licensing and expansion opportunities.
DAO Transition to Community Ownership
The episode emphasized a shift toward community ownership, moving away from traditional VC-backed structures. The DAO would increasingly control direction and funding, while the team continues to manage day-to-day operations under contract. This model allows for long-term alignment between players and developers, with the option for the community to reevaluate leadership after the contract period.
DAO Financial Arrangements Discussion
The team clarified how revenue flows would function under the proposed structure. While transactional and paid services would contribute to DAO returns, certain items like voucher cards would not. Clay emphasized the importance of hands-on financial tracking and transparency, highlighting the unique advantage of having developers deeply embedded within the player community.
Community Session Planning Discussion
The group discussed plans for an upcoming community session where Clayboyn would present the proposal and gather feedback. He confirmed communication would be shared through official channels, with a scheduled session to walk through the IP agreement and funding structure. The discussion also clarified his role as a facilitator rather than a sole decision-maker, with final approval resting with DAO votes.
Splinterlands Rule Set Discussion
The episode briefly shifted to gameplay, covering a new experimental rule set that randomizes card positions. Clay expressed concerns, while Dave defended experimentation as essential for innovation. The group agreed that testing community-driven ideas is valuable, even if not all features ultimately remain in the game.
DAO Co-Ownership Proposal
The team discussed the broader vision of DAO co-ownership, including a revenue model where the team receives 20% of revenue and shares profits beyond that threshold. With recent sets generating strong returns, the model was seen as viable and capable of producing over $2 million annually. The proposal was framed as a major step toward aligning incentives and reducing long-term financial risk.
Splinterfest Planning and Game Updates
The conversation lightened with discussion around Splinterfest, including themed attire and community engagement ideas. The team also touched on recent card releases, including voucher and land cards, as well as ongoing collection strategies. Community-driven initiatives and content creation efforts were highlighted as key drivers of engagement.
Content Creation and Event Planning
The episode wrapped with a more casual discussion around content creation, upcoming events, and community culture. Plans for Splinterfest 2 were explored, alongside humorous anecdotes and appreciation for contributions across the ecosystem. The conversation underscored the strong connection between the team and the player base, reinforcing the collaborative nature of the project.
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