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And I didn't take into account the gamers.
I know Splinterlands has a lot of users that only play Splinterlands. I could probably do some fancy tests on unique custom json operations without top level posts to even further refine it. I did check custom jsons and the numbers are off the charts. 27K for posting auth, and 119K for active auth in just the last 30 days. There are so many bots it's just throwing a dart at that point.
RE: Hive Proposal Costs per Active User