CREDITS:
Brand: AUSTRALIAN FRONTLINE
Client: THE HALLWAY
Creative Director: SIMON LEE
Art Director: DYLAN SOOPRAMANIA
Producer:
Art Buyer:
Photography: DANNY EASTWOOD
THE BRIEF:
We really enjoyed working on this tongue-in-cheek series of ‘ultimate boy’s toys’ ads. Australian Frontline Machinery re-sell Australian ex-military vehicles and Danny’s photographs did a brilliant job of celebrating the lack of luxury optional extras (check out the T&Cs on the final ad). There was a little bit of grading on the images, but most of the work was removing the stools that the talent were sitting on, and adjusting arm/foot positions. The images look fantastic and naturally a favourite with the average ‘Aussie bloke’ out adventuring with his mates.
