Top 5 ways to optimize your emails for mobile devices
According to stats,
“55% percent of all emails are now opened on a mobile device, and 80% of recipients delete emails not optimized for mobile.”
In the age of the smartphone, designing emails according to desktop or tablets can put you far behind in the race. Your emails should be mobile friendly to achieve success for your marketing campaign. Many brands have taken note of this trend and are working in the direction to adopt it.
The follow-up emails you are sending to your customers should be mobile optimized because many users like to check their email on mobile. Many customers look at your email on a mobile device, and a non-optimized email can harm your business. So, just make it simple. Turn your abandon cart into paying customers
“By 2017, 78% of email users will access their email by mobile phone (and well over 2 billion consumers will have smartphones).”
The number of people reading their email on mobile devices continues to grow. Responsive email design is more important than ever, and it will become a new standard. Design for mobile first and all other platforms second.
Here are several mobile-specific things you should consider to ensure your emails are optimized for a mobile audience:
Use a responsive or scalable mobile template:
Start by testing email templates to see how it come across on different mobile devices. As mostly emails open on mobile devices, it’s essential to choose the templates that are either mobile responsive or a single-column template that provides mobile-friendly experience and will make your content much more flexible for all screen sizes.
Utilize the preheader:
The preheader is the summary text and the first item that follows a subject line when an email is viewed in the inbox. It appears below the subject line in the mobile inbox. Like subject lines, emphasize on the first 5-8 words to grab the recipient’s attention and encourage them to open your email.
Rethink your subject line:
The subject line is the preview of your mail message. Be sure to make a subject line that grabs the recipient’s attention and give them a fascinating reason to open your email. The word limit for subject line is up to 50 characters, but pay attention to the first 32 to account for mobile devices cutoffs.
Be intentional with your use of images:
Having images in emails is a good way to grab the leads, but too many of them make your mail unfit for the mobile. Too many images, slow download, graphics that overshadow your message, and attachments will turn off readers. Try to use a minimum of one image and make it mobile optimized before sending.
Do keep a balance between the text and images used in the mail to avoid going it in spam and make it readable. Maintain a 60/40 or 50/50 ratio for writing messages with text and images.
Keep CTAs front and center:
Make sure the call-to-action buttons and links are easy to click for read-ers using touch screens. Place your call to action near the top of your email to make it the most mobile friendly. To ensure maximum clicks, make your CTA buttons at least 44 x 44 pixels for mobile devices.
Testing is a critical step in anything digital, and mobile-optimized emails are no different. After you’ve set up your email, be sure to test it thoroughly on all types of mobile devices to deliver the best experience to your prospects.
