As a publication in the world of music, LYFSTYL's brand is a carefully designed blend of style, substance, and flair. Together with founder Mwinyi Topping, Kevin works with LYFSTYL Music to design a digital communications strategy that allows the LYFSTYL team to collaborate effectively and pursue the projects they desire. Today the LYFSTYL Music Blog is regarded as an online taste-maker, featuring top tracks and content covering emerging artists from around the world.