They didn't know it when they were doing the promo. They shortly after got slapped $24,000,000.00 by the SEC which is much less than they have been spending on compliance and have been on the doorsteps of regulators since. I'm sure it was more of a disappointment to them in not only having to delay but also spend a good chunk of their money on top of the 24million to be sure they we're not going to be taken down.