Justin it is my wish too for Steem to become a household name, I have been on Steem since before rewards were live and one of the few still active early adopters. One of my early projects was the @steemdrive billboard campaign, alot of people knock it but to me it was aimed at doing exactly that, making Steem a real world name flighted in the same manner as other common household brands like Coca-Cola. Rest assured I will continue to innovate on Steem and try new stuff to make it happen, still thinking something along the universal language of sports might bring people to Steem, am going to give that a go amongst other things.