Being rewarded by algorithm alone is a sign of lazy authorship in my view. We should be creative, change things up even if the material hasn't changed a whole lot. There are always more angles of interest!

Personally I get bored of the same content day in and day out. I tend to change things up for my own sanity. But if one is rewarded for using the same content over and over it's like the mouse seeking the cheese. In the end the mouse gets there, but it gets awfully boring to watch.

Great post!