Businesses that provide entertainment always have a specific class of client they seek out. The extremely rich, middle class, or even people who are poor. It's part of the business model, and those catering to the lower end crowds can often make more money off volume than those only for the elites.

Personally after having raised a child I've learned that I don't really like spending money anymore. I can entertain myself in ways that aren't expensive and honestly enjoy myself more. I personally wouldn't want to be a prominent social media personality because I value my privacy, but it they don't mind all the attention and even bad things that can come with it the more power to them to spend away tons of money.