I had no idea this was happening. Jim Beam is a good whiskey at an affordable price. It's my go to brand when I'm on a budget. I'm guessing all the small batch and craft distilleries are taking a toll on the more established brands. In recent years there are just so many small batch breweries now. I just picked up a 1.75 liter bottle of Devil's Cut for $27. Which was a great price IMHO. I wonder if prices will keep coming down?