Ironic is your choice of header imagery: youth on their mobile phones. Yet no complete Hive app exists that could be both the onramp and the outlet for spending rewards.

That's what gains masses.

I'm critical of these 'promote hive' initiatives because on the one hand this is celebrated as superior to those old systems but then if the necessity to craftily try entice those 'old system users' is requested (somewhat demanded) of the community then something is broken.

There just isn't a product here that speaks for itself. So again that's THE missing factor: user easy in, rewards easy out. Mobile app with wallet connected to either fiat or merchants is vital. Plus chat by default because social connectivity is internet. I know these things aren't so easy to create but then again that's the issue. Trying to onboard masses when the system can't yet cater to that is hardly going to achieve the desired outcome.

Onboarding to enrich the communities here already, need no perfect system. Those willing to commit will obviously fill the void with secondary/external systems. Mass however, always demand everything provided already on their device of choice or they just don't care for it.