Everyone just doesn't get it.
Rewards aren't seen as a positive.
Unless you're from a poor country.
People who don't no money issues just don't go to platforms to earn a few cents. This place is just one giant clusterfuck. No one that commits to social medial sees that as attractive.
It's like arriving at a border crossing where it appears to be a social setting. Yet suddenly just to pass through a checkpoint (have your social content noticed) the system grinds to a halt where the reality is those with money go through first (trending page). All around you then, there's poor fools begging for a few cents. Then there's ladies with oranges and all kinds of cheap goods that they're trying to sell you (the many "this will bring masses" proposals).
It's embarrassing really that even 
Gamers also don't seek rewards. The ones who have talent have many options on the regular platforms. The rest just enjoy spectating. Rewards as an underlying system do make sense and will work. It needs to be linked to systems that convert it to use in two world without hurdle though. Specially in poor countries where they need it most.
Rewardss as a thing to pursue in crypto adds an unnecessary layer of complication. Yet clowns here market it as ready and the best benefit the world needs. NO.
AGAIN... you're back at the border crossing.
RE: Crypto: Creating A New Type Of Business For Abundance